Why Is User Research Important In Product Design?

Why Is User Research Important In Product Design?

User research is an extremely vital aspect of Product design. This discipline mainly involves thoroughly studying a target audience’s behaviour; determining the different wants and needs of the very same target audience; understanding their motivations, and so on. 70% of enterprise CEO’s see UX as a competitive differentiator. After all, UX is all about creating customized product experiences. The speciality of user research is that it mostly ends up in discovering the unknown needs of the users and thereby lays a foundation for stronger Product Design.

Research can be as creative as the real design process. You can always ‘design a research’ like you design products. Keep things flexible to make it more fun. Before starting the research make a brain dump. This one is for designers who believe that the divine act of creation is what makes us unique and is way more interesting.

Realistically, it’s impossible to stay unbiased during a research.88% report that customer mapping had a positive impact on their ability to deliver personalized UX. It’s better to know your biases beforehand and form proper hypothesis from them. This will ensure you research outcomes are of better quality. It’s also important to manage expectations of stakeholders. Don’t promise hefty outcomes from your research. Collect as much data as possible from both internal and external sources to kick off a topic. A few stages to user research are User Survey, One-on-One User Interview, User Testing, and Final UI/UX.

UX Research is what makes our approach to understanding users, methodical and well-structured. The type of user research you should do depends on your work process as well as your reason for doing user research in the first place. Every $1 invested in UX results in a return between $2 and $100. Hence, Research is crucial. Whether you use classical methods, or you opt for non-conventional ones, there’s no debate that it will help you design better solutions. It provides an essential foundation for design strategy. It helps you to create an optimal product for users. Most importantly, you’ll have the data to back your strategy and design decisions.

· When it comes to building great products, design is the most important “feature.” We’ve moved into the stage where product design dominates — it’s what sets companies apart and gives a real edge over competitors.

· Whether you’re an entrepreneur or a designer, developer, product manager, program manager, marketing manager or project manager, it’s essential to understand the product development process in order to create your best work.

· Fixing a problem in development costs 10 times as much as fixing it in design, and 100 times as much if you’re trying to fix the problem in a product that’s already been released. In this article, we focused on the main principles and approaches that will help you to design great products. Starting with global things as to what product design is all about and work down to the individual phases of product design.

User Research aids us to understand people’s lives in a better way to transform their needs into products. It is conducted to understand users’ characteristics, aims, and behaviours towards achieving the aims. It affects your entire strategy, from idea conception to the final product and saves an organization from product failure in the market.

Hope these thoughts make an impact on your perceptions about User Research!

5 X’s to derive UX strategy

5 X’s to derive UX strategy

Let’s dive a little deeper and understand how owl’s eye vision of UX strategy works for your product design. We classify it into five X’s. CX, CXO, BOX, BOXO, and BX. Here is the 5X’s Owl’s Eye Strategy Cards:

CX is the pulse of every business revolving around attractiveness and dependability of your designs. Brand identity, product design and service design altogether provides good CX. Customer experience operations (CXO) manages CX with the help of a dedicated marketing team that ideates customer engagement activities and customer behavior management through market research analytics.

BOX is a UX strategy to help you provide the best experience for vendors to operate their business your platform. It is of utmost importance to design a platform/product that works efficiently for these vendors as it is an aspect that affects your customer experience.

BOXO helps you achieve this efficiency by managing your wings of operation and handle the supply and demand of your business.

Here is the Reference Documents:

All these individual strategies collectively aid BX reflecting on how your business functions on a decision-making level, providing sensible data that supports decision transparency.

Primary aspects that boost customer experience is people and product. Hence every time you have an idea for a product, strategize your design with a vision of what you want to achieve with it and success is assured.

Here is the 5X’s Owl’s Eye Strategy Cards:

Here is the Worksheet documents(Grey):