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Why Is User Research Important In Product Design?

Why Is User Research Important In Product Design?

70% of enterprise CEO’s see UX as a competitive differentiator. After all, UX is all about creating customized product experiences. The speciality of user research is that it mostly ends up in discovering the unknown needs of the users and thereby lays a foundation for stronger Product Design.

5 X’s to derive UX strategy

5 X’s to derive UX strategy

Let’s dive a little deeper and understand how owl’s eye vision of UX strategy works for your product design. We classify it into five X’s. CX, CXO, BOX, BOXO, and BX.